NYCEDC worked with the Office of Mayor de Blasio to launch NYC Ferry on Monday, May 1, 2017. With brand evolution, creation, and guidance from Inomoto & Co, NYCEDC’s marketing department and chief marketing officer, Edward Hogikyan, campaigns were implemented to help the public commute via NYC’s waterways with ease.
a new, affordable way to travel between waterfront communities throughout New York City.
When the NYC Ferry is fully operational in 2018, the six routes will carry an estimated 4.6 million trips per year. Building on several years of ferry planning and operations experience, NYCEDC is leading the project by building new ferry landings, renovating existing ferry landings, and managing the contract with Hornblower, the operator providing service on behalf of the City.
Visit edc.nyc for more information.