I'm Jason Garcia.

Leading creative teams is my specialty, and I strive to empower those whom I lead with inspiration, enthusiasm, humor and knowledge. I build skills, help others communicate more effectively with their words and actions, allow autonomy, and I create transparency to foster strong relationships. This is how I help my teams build brands, conceive designs, and achieve success.

Made in NY: Fashion

In collaboration with the private sector, Made in NY: Fashion is responsible for creating, developing, and implementing an array of specific programs to fortify fashion’s design, manufacturing, and education. 

Downtown Phoenix Journal

Whether it’s community news, food, shopping or sports, the Downtown Phoenix Journal is your guide to an urban lifestyle. Featured here, are magazine covers of DPJ’s launch. Along with photo selects, art direction and a hip layout brought this magazine to life.

NYCruise

NYCruise is home to the world’s most spectacular (often fastest, biggest, and most luxurious) cruise ships. Itineraries include Bermuda, Canada New England, Europe, the Caribbean, and more. 

Graphic Design + Art Direction

Creative direction and graphic design helps drive business and awareness. Featured here are items from CNBC, New York Times, T Mag, NYCxDESIGN, WWD, PCA Skin, NYCEDC, ModelWorks, and more.

NYCxDESIGN

Spanning all disciplines of design, NYCxDESIGN creates a collaborative platform for cultural and commercial opportunities, elevates established and emerging design practices and increases awareness of and appreciation for design by all audiences. 

Identity

View logos for US Army division HQs, mom & pop businesses, to bars on the Lower East Side in NYC.

NYC Ferry

NYCEDC worked with the Office of Mayor de Blasio to launch NYC Ferry in 2017. With brand evolution, creation, and guidance from Inomoto & Co, and NYCEDC’s marketing department and chief marketing officer, Edward Hogikyan, campaigns were implemented to help the public commute via NYC’s waterways with ease.

Video

Instagram

Take a look through my camera’s eye—shapes, contrasts, content—

Music

I’ve been peering through the viewfinder for a long time, but recently have chosen to see down a different path. Trips to Hong Kong and Tokyo produced photo-taking challenges. So for now, I’m trying to get back to shooting strictly black and white images. I’m not using film, but I won’t be shooting color, either. It’s time to start thinking more heavily on composition, shadows, shapes, and more. There’s no going back to a full-frame color image to crop, treat, edit, etc. –should be fun–

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My HQ